I love those Holiday Inn Express commercials. In their simplicity, they deliver a great selling point--that staying in one of their hotels will make their guests feel like they can do anything, like become a trainer for a basketball team.
These commercials are also successful because their slogans are so catchy.
About a year ago, my mom and dad were eating dinner with me. Before our meal came, my dad was asking my mom, a nurse, something about a really intricate medical procedure. It was obvious you would have to know something about medicine to be able to ask that sort of question, so I asked my dad how he knew so much about medicine since he was not a doctor. My mom quickly quipped, "he stayed at a Holiday Inn Express last night".
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